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We will make you tons more money

  ConversionXL is a data-driven growth & conversion optimization agency


Learn how we get the results for you.
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3 key ways we grow your online profits

Conversion Optimization Services

We improve your conversion rate and boost revenue per visitor.

Qualitative and quantitative research, 100% data driven approach, extensive testing using the scientific method.

Our conversion analysts become an extension of your team.

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Conversion Optimized Re-Design

Your site is garbage, and there are too many problems to fix. You’ve ‘hit the local maximum’.

We’ll design your new site to achieve high conversions, top usability, and optimal UX from the ground up.

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Conversion Research

You know your site is leaking money (they all do), but where?

We conduct thorough research and analysis, telling you what’s broken – our best hypotheses for fixing leaks are included, gratis.

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No, we Don’t Do SEO*. But we put our customers in touch with the right people, just ask.

Conversion Optimization Services

We don’t like that it’s called “conversion optimization”. Cut your prices in half, and your conversions go up, but your profits plummet. What we’re optimizing at ConversionXL Agency is more revenue. It’s about growth.

We will help you increase revenue.

  • We identify where your website is leaking money and where the biggest sources of gains hide.
  • We create optimized treatments-design, copy & structure improvements, based on the data received. 
  • We run extensive, iterative tests to figure out which optimized treatments work for your site.

This is what the process usually looks like:

Usual Process

1. Analytics Health Check

We make sure that everything that needs to be tracked is being tracked properly and that your Google Analytics is set up right*. This is critical for measuring our success.

* – 90% of analytics configurations we come across are broken one way or another

2. Research & insight gathering

Research goals:

  • Understand your audience: learn who they are, what they want, why and how they consume through demographic, emotional trigger, habit, and user research.

  • Understand your current website and business: learn what’s going on, where are the leaks and problem areas, and how people are currently using your site.


Besides speaking with you and learning all we can about your business, the following tasks take place during our research:

  • Heuristic analysis of your website to identify “areas of interest”

  • Full data analysis to fully understand what’s going on with your website

  • Mouse tracking data analysis to track mouse cursor movements, clicks, and scrolling on each of your pages to identify what features get attention and what doesn’t.

  • User session replay videos to analyze how actual visitors interact with your site

  • Qualitative research:

    • Online customer survey set up with recent first-time buyers to understand who they are, why they buy, and how they buy

    • On-web and exit surveys set up on key pages in your sales funnel to figure out why people didn’t take action (buy, sign up, etc)

    • Customer service reps interviews and live chat transcripts analysis

    • If needed, customer phone interviews

    • User testing with people who match your ideal customer profile to discover any and all friction points on your current site—and to see what’s working

  • Competitive analysis to see how you stack up against the competition to understand your prospects’ choices

  • Sales funnel analysis to analyze all of the functions you use to drive sales (lead magnets, email content, drip email campaigns, advertisement messages, one-time offers) and making suggestions for improvements

  • Personalization and cart abandonment analysis


By the time we’re done with our data collection, we will have an accurate description of your customer and how they use your website.

3. Creating and prioritizing hypotheses

Our team of half-crazy analysts identify and map out solutions to each of your site’s problems, based upon the data collected during our research gathering. We create a number of treatments / hypotheses for each key website page.

Since we can’t test everything at once, we rank each hypothesis based upon the importance of the page (how much traffic it gets and the role it plays in the conversion funnel), potential uplift (the number of problems within the page), and ease of implementation (some great ideas would take months to get implemented).

These treatments will eventually be turned into design screens that will be tested against a control (your current site).

4. Testing

We perform proper controlled A/B testing, following the scientific method. We don’t joke around with testing. Our tests are derived from data-backed hypotheses, never called early, and external factors (data pollution, etc) are taken into consideration.

All tests run for a minimum of 1 business cycle, preferably 2-3. We aim for 95% confidence and up. Significant sample size is always in our consideration.

Our testing strategies aim to maximize your traffic and move forward in the conversion process as fast as possible, but we never jeopardize the quality of the data.

Accuracy of the results above all, Confucius said.

5. Rinse, repeat

Testing is an iterative process. With each test we learn something new about your customers and what keeps them moving forward through your website. With each test and each change we get new data that will be help us further improve our hypotheses.

Each test we conduct feeds into the next test, leading to better results.

Conversion optimization is an on-going process. We employ a research and test-driven approach to obtain the best results for you.

We’ll start with a 3-month conversion boost program

Our minimum commitment period is initial conversion research period (2-4 weeks) followed by three months of testing. We start with thorough qualitative & quantitative research and analysis that provide input into our test hypotheses, and conduct extensive testing over 3 months. In the real world it is extremely rare to achieve breakthrough results with a single test. That’s why you will get the best results from an iterative (rinse, repeat) process where we constantly learn about your audience and your site.

Throughout this period we work closely with, and become an extension of, your team. You will have two dedicated conversion analysts working on your site + their work is triple-checked by our chief conversion architect. We take our work very seriously.

You will never talk to a junior-level employee. Your single point of contact will be one of our principals, so you’re always talking to an expert – no sales people, no project managers.

Our conversion optimization plans are provided via a flat monthly fee. Once the initial 3 months are over, we’ll continue month to month until the law of diminishing returns kicks in.

About you

We can work with companies of all sizes, but our continuous conversion optimization is best matched with established businesses who have:

  • monthly revenue higher than $100,000 (or get leads worth as much)
  • monthly traffic at least 30,000 unique visits per month, but ideally over 100k/mo

Ideal fit: over $1 million in annual online profits

Tell us about Your business goal

  • Makes sure we can get in touch with you, if e-mail goes to junk etc
  • This field is for validation purposes and should be left unchanged.

One of our top analysts will personally contact you within 1 business day.

Conversion Optimized Redesign

If you want somebody to fulfill your vision for a new design, there are tons of design shops that can help you. Not us. We don’t design websites based on somebody’s subjective opinion. We follow the money.

You set the goal. We get the results.

Our approach to web design is data-driven. We’ll create designs that are built for high conversions from the get go, but we need the freedom and space to do our job correctly.

Data Driven

1. Website re-designs can be risky. Which is why a data-driven approach is a must.

If you change everything at once, some functions may get better while other functions may get worse, leaving you with results that cancel each other out. We minimize the risk of this happening by performing a full analysis of your existing site first. Once we learn what’s working, and what’s not, we can keep the good parts  and re-think the bad ones.

2. Your design will be based on the latest conversion, usability and persuasion know-how

You’ll get a website that sells because we know what works today. We keep our team on their toes, and everyone is constantly learning. Data from your current site, know-how about people (along with their brains and irrationality), and real world solutions are input into the design process.

3. We will not argue over personal preferences. Seriously.

If you’re not comfortable with following the data, and would rather go with your “gut feeling” and personal design preferences, we’re not a good fit for you. Our contracts come with a clause: if we disagree about a design element, we have the discretion.

It’s not that we’re arrogant. Running tests and measuring real world use is humbling. Data teaches us that we are not as smart or intuitive as we’d like to think. We learned a long time ago that opinions don’t make money.

Our approach is based on data, in-depth industry knowledge, and extensive research.

We design websites to sell. Before we even bring designers into a project, we have our conversion analysts crunch the numbers, analyze the business, conduct user research, and turn their insights into wireframes. These wireframes determine the layout, structure, and messaging.

Only now do the designers come in and make the site look awesome by coming up with ways to delight the users. Bear in mind, in our case even the designers are trained in conversion optimization. We wouldn’t have it any other way.

Important expectation setting: even the best design is a hypothesis – one that needs to be tested in the real world. We will not promise that the design will instantly make you tons more money. This is just the first step. Now, continuous optimization begins (and we can help).

Our conversion optimized design portfolio

  • Re-design


    Consult Advantage

  • Landing page design

    Landing page design

    Bikini Body Workouts

  • Page design

    Page design

    Balkan Trails

  • Landing page design

    Landing page design


  • Landing page design

    Landing page design

    Linked Influence

  • Landing page re-design

    Landing page re-design

    Conversion Sciences

  • Landing page re-design

    Landing page re-design

    VA Loan Rates

  • Re-design


    Who Is Hosting This

  • E-commerce re-design

    E-commerce re-design

    National Allergy

  • Landing page design

    Landing page design

    The Elevation Group

  • Landing page design

    Landing page design

    Amy Porterfield

  • E-commerce re-design

    E-commerce re-design

    Metal Wall Art

  • Re-design
  • Landing page design
  • Page design
  • Landing page design
  • Landing page design
  • Landing page re-design
  • Landing page re-design
  • Re-design
  • E-commerce re-design
  • Landing page design
  • Landing page design
  • E-commerce re-design

 We don’t sell time,
we sell value

We have fixed, transparent pricing for our design services. No surprises. Our Fee is always agreed upon upfront and depends on the scope of work. (number of unique design screens, if its mobile responsive etc).

Since we charge based on the value, we can serve you much better

  • We accomplish tasks faster since we don’t need to agree on every little detail and cost (the faster we complete the project, the better for us too).
  • You never have to worry about the budget since we agree on the total sum upfront and don’t bill you for every little move.
  • We’re extra motivated to build you something amazing since our fee depends on the value.
  • There’s no conflict in our motivation (whether we suggest something to add billable hours or to make more sales).
  • Your expense on the project is fixed.
  • You have unlimited access to our expertise while we’re working with you


We design anything from landing pages to full eCommerce sites. Responsive design is our friend too.

Important note: we only deliver the design in PSDs (Photoshop files). We don’t do html/css or web programming, making it easier for us to focus on what we are hired to accomplish. We can refer you to great people who can do the coding part.

Tell us about your business goal

  • This field is for validation purposes and should be left unchanged.

One of our top analysts will personally contact you within 1 business day.

Conversion  Research

Give Your Conversions a Serious Lift By Following The Money Data

Marketing without data is like driving blind – you can only go so far with your gut feeling. Real boosts in conversions come through hard, juicy data, and we’re going to help you get it.

You might have a brilliant website – awesome design, professional copywriting, great offer – and you’ve put a lot of thought and analysis into in. But you are not happy with the results.

You know you can do better.

Do You Know…

  • Why prospects buy the type of products and services you sell?
  • What’s the end-benefit they’re after?
  • Why they’re not buying more from you?
  • Their main concerns, doubts, and hesitations?
  • What puts them off—which steps in your sales funnel scare people?
  • Which parts of your website cause the most friction and turn buyers away?
  • What they’d like to know, but can’t find on your site?
  • Which mistakes are costing you dearly?
  • Which parts of your website are actually performing well and should be kept?
  • We’re going to help you find out. In fact, we’ll tell you exactly what to do to lift your conversions.

Who this is for

Websites that get 25,000+ visits per month (we can deal with less, just takes longer to mine the data).

Businesses that have a proven business model. No conversion miracle is going to help you if people don’t want what you sell.

You need help increasing your conversions. Our team of top conversion experts will come in, set up data collection, and gather intelligent data. Once we have the data we need, we’ll dig deep and analyze everything.

The end-deliverable: what you’re going to get

We come in, have a long phone call with you to learn all we can about your business, set up all necessary data collection and then dig deep into the analysis. Once we’re done with the analysis, we’ll sum up our finding into an actionable report.

The end deliverable is a written report detailing key insights about your customers and your website. It will outline specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.

We present all of our findings over a conference call where we answers all of your questions and can discuss the implementation.

What happens after the research has been completed?

Once we complete the conversion research, we’ll share all of our findings via written report (pdf document) and discuss it with you over Skype/phone. What follows is up to you. You can take the advice and implement it all yourself. You may need help with the execution.

We can: create a new Conversion Optimized Design based on the research start a Continuous Conversion Optimization program on your site by turning the research into treatments to be tested on your site.

We don’t need to concentrate on this phase right now. The main focus is on finding out what should be done in the first place to take your conversions to the next level.

Conversion Research Plans


This plan ensures:

  • Your analytics software is tracking the right stuff; if needed, we will set up funnel tracking and other action tracking.
  • Heatmap and clickmap tracking set up to know where people click and where they don’t.
  • Scrollmap tracking installation so we can see how and whether people scroll on your site.
  • Exit surveys set up on key pages in your sales funnel to figure out why people didn’t take action (buy, sign up, etc).
  • Usability testing with 10 people (who match your ideal customer profile) to discover any and all friction points on your current site – and to see what’s working.
  • Website analysis against all major conversion frameworks to identify shortcomings.
  • Competitive analysis: how you stack up against the competition.
  • Customer surveys (at least 100 people) to understand who they are, why they buy, and how they buy. Customer persona development.
  • Once you get the report, you’ll have a specific road map to boosting conversions.
  • Delivery time: up to 40 days (30 days of data collection, up to 10 days of analysis and report writing).

Research PLUS

This plans includes everything from the previous plan, and adds the following:

  • 10 in-depth interviews with your target group for qualitative research.
  • Analysis of the ways to drive sales (lead magnets, email content, drip email campaigns, ad messages, one-time offers) and making suggestions for improvements.
  • User flow development for your site depending on the user intent and traffic source.
  • Once you get the report, you’ll have a specific road map to boosting conversions.
  • Delivery time: Up to 45 days (35 days of data collection, up to 10 days of analysis and report writing).

Tell us about Your business goal

  • This field is for validation purposes and should be left unchanged.

One of our top analysts will personally contact you within 1 business day.

Our Blog: ConversionXL

Markitekt Ltd.

USA Office:
600 Congress, 14th floor, Austin TX 78701

Europe Office:
Telliskivi 60, 10412 Tallinn, Estonia

VAT EE101504117

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